High social responsibility is the key in BCDH’s corporate culture. This core value is applied in every step of BCDH’s real estate development, from site selection, to concept creation, planning and design, construction, marketing and property management. The corporate culture of developing real estate with high social responsibility has played a guiding role in the operation and management of the company.
BCDH’s corporate culture centers on the philosophy of “Developing Real Estate with High Social Responsibility.” With a corporate mission of “Sharing Responsibility, Building Prosperity,” it strives to create a top real estate brand with high social responsibility and to become one of the most trusted and respected real estate enterprises in China. In the long run, BCDH aims to grow into a highly competitive an influential real estate group in China with a clear strategic plan, development roadmap, and well-positioned business layout.
High social responsibility is the key in BCDH’s corporate culture.
Corporate IdentityBCDH’s logo represents its industry characteristics, corporate culture and development strategy.
BCDH’s logo represents its industry characteristics, corporate culture and development strategy. It combines contemporary aesthetics with traditional cultural elements. Concise and elegant, the logo demonstrates BCDH’s traditional and global characteristics.
It is one of the respects that embody BCDH's corporate philosophy of High Social Responsibility.
Concentrating on society and livelihood as the core of High Social Responsibility, BCDH organizes annual donation as well as voluntary activities to help people in difficulty and serve the society, which are our duties.